Jennifer Cohen is a best-selling author, brand strategist, international speaker and educator  with a specific focus on building healthy habits to drive positive behavioral change.  She was recently named “100 Most Influential People in Health and Fitness” by Greatist and is currently ranked #16 “Most Impactful Fitness Entrepreneurs” by Web MD.


In 2019, Jennifer took her passion and experience to develop and host one of the fastest rising, regularly ranked podcasts, “Habits & Hustle  featured on Entrepreneur.com, which brings together thought leaders and notable game changers into thought provoking conversations identifying effective techniques and ideas to help listeners level up their physical and mental capabilities.

Jennifer’s work goes beyond performance training.  She also serves as a brand strategist to world class brands including Weight Watchers, Muscle Milk, KIND Bar, Tonal Gym, LOEWS Hotels, and Tru Niagen.   Jennifer was also the cofounder of  Hot 5, a very popular fitness App that was ranked #1 in the  Apple App store and acquired by Weight Watchers in 2015.   She took her wealth of knowledge center stage when she was invited to deliver her signature “10% Target” as a TED talk, which has garnered over 150,000 views in only a few short months.  Jennifer has also  been a guest lecturer at prestigious institutions such as University of North Carolina at Chapel Hill, Columbia, and Pennsylvania’s Wharton School of Business.

Jennifer is also a best-selling author. Her first bestselling book, No Gym Required – Release Your Inner Rock Star(2009), outlines her no-nonsense approach to fitness and health, and serves as an overall healthy lifestyle guide. Her second book Strong is the New Skinny reached #2 on the Bestsellers List.  And Jennifer’s third book Badass Body Goals isan innovative book/journal featuring an online video library.

With all of her achievements, the one closest to her heart is being  the co-founder of The Good Human Foundation, which hosts the annual star-studded “Babes For Boobs” bachelor auction supporting breast cancer research and treatment.

Jennifer resides in Los Angeles, California with her husband and their two little superstars, Dylan and Sydney.


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