Jennifer Cohen is a best-selling author, brand strategist, international speaker and educator with a specific focus on building healthy habits to drive positive behavioral change. She was recently named “100 Most Influential People in Health and Fitness” by Greatist and is currently ranked #16 “Most Impactful Fitness Entrepreneurs” by Web MD.
She is the CEO of Suprema Fitness, a full service agency backed by venture fund MDO Holdings, which primarily invests in health and wellness tech startups. In 2021, they launched their first platform in partnership with Ryan Lochte called Loch’d In Training.
In 2019, Jennifer took her passion and experience to develop and host one of the fastest rising, regularly ranked podcasts, “Habits & Hustle” featured on Entrepreneur.com, which brings together thought leaders and notable game changers into thought provoking conversations identifying effective techniques and ideas to help listeners level up their physical and mental capabilities.
Jennifer’s work goes beyond performance training. She also serves as a brand strategist to world class brands including Weight Watchers, Muscle Milk, KIND Bar, Tonal Gym, LOEWS Hotels, and Tru Niagen. Jennifer was also the cofounder of Hot 5, a very popular fitness App that was ranked #1 in the Apple App store and acquired by Weight Watchers in 2015. She took her wealth of knowledge center stage when she was invited to deliver her signature“10% Target” as a TED talk, which has garnered over 3 million views in only a few short months. Jennifer has also been a guest lecturer at prestigious institutions such as University of North Carolina at Chapel Hill, Columbia, and Pennsylvania’s Wharton School of Business.